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SMS MARKETING

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The key to including mobile in marketing actions is to see the mobile as a means to initiate a conversation. Mobile will never be an effective mechanism if it is only used as a receiver of unsolicited “push” messages, and should be used to allow consumers to express their interest in a product rather than as another receptor of spam.

Text-in can be a hugely powerful method for advertisers to allow consumers to express their interest in a product, to measure the effectiveness of a particular campaign and also to generate a database of qualified leads for future marketing actions.

Codilink’s Mobile Marketing platform is a powerful tool developed over several years that allows advertisers to easily add a mobile element into all their marketing actions. It can run text-and-win campaigns, automatically trigger emails with additional information or provide rich mobile content all within a matter of minutes. It’s been field-tested by over 70 clients in multiple countries, and we think its one of the best out there...

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