How you can use it
Because the Codilink system is so flexible, you can use it for all kinds of campaigns. It combines our proprietary IRIS software platform with your chosen promotional channel (such as paper voucher, card, on-pack code or mobile barcode) and the hardware to acknowledge the transaction. This gives you a diverse range of marketing opportunities - plus we'll offer our expertise and know-how to help you make the most of them.
To date, we've worked with a great variety of brands on many different types of promotion. To give you an idea of what's possible, here are just some of the ways our clients have used our system:
Hold multiple vouchers in a single card
One card can hold X months' worth of daily discounts, which consumers can use only once each day.
See examples here: The Sun, The Guardian
Collect data via post-activated vouchers
You can issue anonymous discount or affiliate cards, which only work after consumers have provided their data to activate them.
See examples here: Daily mail
Use viral coupons to enlarge a customer database
Viral coupons can generate additional consumer data, while having controls in place to prevent over-redemption and consequent pressure on budgets.
See examples here: Clinique, Biotherm
Reduce fraud in existing paper coupon campaigns
By making every coupon unique and redeeming it in real time, you can dramatically reduce the fraudulent use of existing paper coupons.
See examples here: The Sun
Limit the use of monetary vouchers or cheques
You can restrict the use of benefit or luncheon vouchers to specific locations, times of day or products.
Collect 9 points and get your 10th purchase free
With this rework of the traditional 'stamp' card, you know who is using it, where and how often.
See examples here: Chop'd
Calculate the 'discount-elasticity' of consumers
Dynamic campaigns increase the discount offered to non-responders, until they find the discount level it takes to provoke a response. Then they calculate the optimum discount level.
See examples here: El Corte Inglés
Offer a range of benefits across numerous retail chains on one card
A benefit or loyalty card can be programmed to offer a number of benefits in different retail channels, without the need for complex set-up or integration.
See examples here: Washington Post, Valencia FC
Vary a voucher's value depending on how often a consumer uses it
A cross between a coupon and a loyalty card, this type of voucher gives consumers a higher discount the more they use it.
See examples here: Starbucks
Identify customers who actively promote a brand
You can track member-gets-member promotions to learn who sends offers on to their friends, and which friends use them.
See examples here: Clinique, Biotherm
Promote and issue coupons through mobile phones
Consumers can use their mobile phones to request coupons and receive them there and then.
See examples here: Carling, El Corte Inglés
Mobilise existing loyalty cards
You can issue loyalty cards to customers' mobile phones, linking them to their existing plastic loyalty card accounts.
See examples here: Daily Mail, Volkswagen
Collect data while trialling products
You can track and collect data on customers who trial sponsored products at temporary events, or for short-term testing promotions.
See examples here: Beck's, Biotherm
Produce unique codes for on-pack promotions
Hundreds of millions of unique codes can be printed on product packaging, for redemption online or via SMS for immediate prizes or loyalty points.
See examples here: Nestlé, Magnum/Calippo
Issue web codes for online redemption
Unique codes can be redeemed at online stores, and traced back to the individual affiliate who issued it or the consumer who used it.
Track the effectiveness of different media channels
Vouchers can appear across a range of media (local press, flyers, online banners, text in, in-store handouts, etc), enabling you to track the effectiveness of different channels.