Benefits

If you're involved in direct marketing, you'll already know how difficult it is to control promotional activities. Issuing coupons, launching loyalty cards or tracking consumer behaviour can be cumbersome and expensive to manage - and, done the traditional way, these promotions never give you the customer data you really need to make the most of the campaign. Add to this the potential for fraud, and it's clear that paper coupons really should be a thing of the past.

Well, now they can be. With Codilink's new approach to tried and tested technology, managing off-line promotional campaigns is as easy, accurate and efficient as anything you might do online. In short, we put you firmly in control of retail promotions.

Control & cost reduction

As a coupon or loyalty card issuer, the single biggest problem you're likely to face is the lack of control you have over a campaign. Anonymous pieces of paper that are worth real money carry potentially huge fraud risks - and they offer you no way of predicting or refining the effectiveness of your marketing spend. With Codilink, you know - and control - what happens to every one of your vouchers, coupons or loyalty cards...

Read case studies showing the control and efficiency our system gives you.

Measurement & data collection

We live in a world where very precise online data measurement is commonplace, and used widely to inform and influence marketing campaigns. With online promotional activity, you can track consumers, calculate ROI and measure success - and then use the results to plan future activity. And now, with Codilink, you can do the same with all your off-line, 'real world' promotions...

Read case studies showing how our system lets you measure campaigns.

Flexibility & creativity

One-to-one marketing, engaging in personal dialogues with customers through multi-channel campaigns. Most marketers would like to achieve this, but it's been virtually impossible - until Codilink. Now, with our system, you can run coordinated online, off-line and mobile campaigns through web-based media and physical stores. You can offer every single customer a different discount, depending on their value to you. You can identify the top 100 customers that always recommend your products to their friends. And you can do a lot more: the creative opportunities are endless...

Read case studies that demonstrate the flexibility and creativity of our system.